ABOUT US
Built on Experience. Driven by Innovation.
The sports technology landscape is fragmented, moving rapidly from concept to commercialization. To navigate it successfully, you need more than just connections—you need a partner who has played the game at the highest level.
Alumni Sports Partners brings over 30 years of industry experience to the intersection of startups and enterprise. We bridge the gap between bold ideas and sustainable revenue, providing the proprietary networks and strategic foresight required to execute. Whether we are scaling a founder’s vision or advising an organization on their next major investment, we bring the rigor of established industry veterans to the edge of innovation.
OUR TEAM
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Art Chou
Principal
Art has over 30 years of experience in sports tech for top brands like Rawlings, Titleist, and Golf Digest. A co-founder of Stadia Ventures, Art has invested in and mentored sports tech startups since 2015 and currently teaches Sports Entrepreneurship and Emerging Technologies at WashU in St. Louis. Art also established and managed the North America operation for Rapsodo, growing from 0 to over $20M in less than five years.
Core Beliefs
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It’s always about the people
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Profitability first
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Never forget everyone’s favorite radio station (WIIFM)
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Compromise is a foundation of good long term business (and good long term government)
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Don’t be an a**hole
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Scott Siebers
Principal
Scott brings over 20 years of experience in the sports industry, including leadership roles at Rawlings and Rapsodo. He has run B2B and B2C businesses with expertise in strategy, product, marketing, sales, analytics and operations. Most recently, Scott led Rapsodo's baseball/softball evolution including enhanced B2B sales execution, new hardware & software products and the addition of brand ambassador Shohei Ohtani.
Core Beliefs
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Value is defined by the client
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Success is a team sport
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The scoreboard never lies. Sentiment is nice, but data tells the real story
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Scalability requires structure
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Life is too short to work with jerks
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Alex Chalmers
Principal
Alex has over 20 years of global experience in Sports including leading Stadia Ventures and previously working in MLS, F1, MotoGP & World Rally. He brings experience across marketing, business development, and investment. Alex has focused on emerging technologies such as Human Potential, AI, data analytics, and blockchain.
Core Beliefs
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Business is built one relationship at a time
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In the long game, durable partnerships matter more than winning every point
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Strategy is theory until it shows up in the P&L
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Real change comes from intentional practice, not inspirational slogans
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No a**hole policy
OUR MISSION
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Trusted advisor. Experienced teacher. Stabilizing rock in the middle of the storm.
These are the qualities of the most venerated person in sports: the Coach.
At Alumni we aspire to hold the same values of our most inspirational coaches.
Perform, Analyze, Correct, Repeat.
The journey of constant improvement always overshadowing any short term win or loss.
The whistle icon represents our commitment to these values.
Let’s get to work.
Let’s Advance Your Vision
Whether you are a founder looking to scale your revenue engine or an organization navigating the complexities of sports tech innovation, we are here to help. Reach out to share your goals—we’d love to learn more and start the conversation.